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Why Online Sports Communities are Struggling
If there is one lesson to be learned from the recent announcement that AOL is relinquishing editorial control over its Fanhouse brand and outsourcing its sports coverage to Sporting News, is that...
View ArticleHow to Get Super Bowl Famous Without Getting Your Ads Aired
Year after year, one of the regularly covered aspects of the Super Bowl is the high price of purchasing a 30-second commercial during the game. Reports state companies are paying about $2.8 million to...
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What Sports Franchises Can Learn From Howard Stern
On Saturday, social media newbie Howard Stern created quite a stir when he decided to offer impromptu running commentary on his Twitter account during an HBO airing of his autobiographical film...
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Newspaper Paywalls = Opportunity for Sports Franchises
Photo by James Cridland While the year 2011 has already been designated as “The Year of the Tablet Computer” by many, it may ultimately be looked back upon as the “Year of the Newspaper Paywall.” The...
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Crushed Ice: PAC-12 Deal Impressive
When the Pac-12 announced its new multimedia broadcast deal with ESPN and Fox recently, the sports world reacted with shock and awe toward its gold fingered Commissioner Larry Scott, who convinced the...
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K-Swiss Gives Political Correctness the Finger in New Campaign
In a world where being politically correct has reached epic proportions, the new K-Swiss short film featuring fictional character Kenny Powers is a tremendous breath of fresh air. Creativity by...
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